Events

The 62nd edition of Salone del Mobile.Milano embodies evolution and innovation, transitioning from a traditional trade fair to an inclusive, value-driven platform year-round. Taking place at Rho Fiera Milano from April 16th to 21st, this edition not only reintroduces aesthetically pleasing and well-crafted products to the global stage but does so with a bold, out-of-the-box approach, essential for fostering innovation and progress. This transformation, fueled by vision, analysis, enthusiasm, and resilience, aims to enhance the overall trade fair experience while contributing to ecological transition. Key initiatives include optimising layouts and visitor paths in EuroCucina and the International Bathroom Exhibition through neuroscience and human-centric design principles, a redesigned pavilion structure to enhance visitor experience, a diverse cultural program, and AI-driven communication campaigns. Collaborations with Politecnico di Milano University delve into the socio-economic impact of the event, while celebrations for the 25th anniversary of SaloneSatellite at Triennale Milano showcase a dynamic exhibition reflecting the evolution of design.