7 Things You Need To Know About Styling A Hospitality Space With Punit Jasuja

In the realm of design, the interconnectedness of various disciplines continues to fuel innovation and creativity. This synergy is exemplified in the recent collaboration between Sabyasachi for Nilaya by Asian Paints, which has found a canvas for expression in Indian Accent, New Delhi’s premier dining destination. Here, Punit Jasuja, Interior Designer and Creator of the Second Floor Studio wields his expertise to weave magic into the space, ensuring it radiates the brilliance it deserves.

Punit Jasuja stands out as a prominent figure in the creative industry, celebrated for his exceptional ability to transform personal aesthetics into exquisite interiors and memorable events. With a background spanning from Chicago to the London School of Economics, Jasuja’s journey encompasses diverse experiences in luxury branding and event styling. His vibrant personal style served as a stepping stone to his illustrious career in the industry. Renowned for hosting extravagant events, his journey commenced when he was entrusted with organising a remarkable wedding. From there, he embarked on an extraordinary path, orchestrating destination weddings in Italy, the USA, and France. His prowess extended to visual merchandising for esteemed brands like Good Earth, and he collaborated with renowned figures such as Tarun Tahiliani and JJ Valaya. With a clientele comprising the elite of Indian high society, Punit Jasuja has distinguished himself in a crowded market, carving out a distinct and coveted niche. In conversation with DP, the interior designer gives us a breakdown into his process, the nuances and the thought behind styling a hospitality space like Indian Accent. 

#1 Begin By Understanding Space Requirements

When conceptualising a design for any space, it’s crucial to start by thoroughly understanding its requirements. For instance, when Punit Jasuja embarked on crafting the ambience for Indian Accent, he delved into comprehending the restaurant‘s needs and functionality. By grasping how each element contributes to the guest experience, from the flow of service to the impact of decor, Jasuja ensured that every aspect of the space harmonised seamlessly to enhance the dining experience.

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#2 Prioritise Functionality Without Compromising Style

When designing hospitality spaces, striking a balance between functionality and aesthetics is paramount. Punit Jasuja emphasises that functionality must take precedence, with design elements enhancing rather than hindering practicality. Start by ensuring that every aspect of the space serves its intended purpose efficiently. Once functionality is established, focus on infusing creativity and style into the design. Seek innovative ways to integrate aesthetics without sacrificing usability. By prioritising functionality, and embracing design challenges, you can create captivating and functional spaces that elevate the guest experience to new heights.

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#3 Infusing Tradition with Modernity

When incorporating the Sabyasachi for Nilaya Collection into the Indian Accent aesthetic, Punit Jasuja approached the integration with a deep understanding of the restaurant’s ethos. He recognized the menu’s traditional roots and modern expression through innovative culinary techniques. Jasuja seamlessly blends the timeless Indian motifs and colours of the Sabyasachi for Nilaya collection with the restaurant’s contemporary vibe, creating a harmonious fusion of tradition and modernity. By mirroring the style of the menu in the fabric choices, colours, and textures, Jasuja ensured that every aspect of the dining experience resonated with a sense of authenticity and sophistication.

#4 Prioritising Functionality in Material Selection

When choosing fabrics for a hospitality environment, striking a balance between aesthetic appeal, practicality, and durability is essential. Punit Jasuja underscores the significance of prioritising functionality in material selection. For Indian Accent, Jasuja used the Sabyasachi for Nilaya range, particularly the Kamalika Velvet of the Makhmal collection that drapes some of the gorgeous seating options. Launched in 2021, as part of the broader Sabyasachi for Nilaya range, Jasuja has selected from a collection that is a blend of tradition and contemporary flair— ideal for a timeless space like Indian Accent. The collection features a rich infusion of velvets and linen adorned with printed florals and intricate embroidery, adding an air of sophistication and warmth to the ambience. 

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#5 Embracing Earthy Tones and Natural Elements

One of the current trends in hospitality design that resonates with Punit Jasuja is the return to earthiness and simplicity. He finds inspiration in the timeless beauty of terracotta hues, earthy tones, and the warmth of natural wood. These elements evoke a sense of connection to nature and create a soothing atmosphere that guests find comforting and inviting. By incorporating these earth-inspired elements into his recent projects, Jasuja brings a sense of grounding and authenticity to the space. Whether it’s through the use of natural materials, earthy colour palettes, or minimalist design principles, embracing simplicity and returning to the basics adds a touch of understated elegance to hospitality environments, creating spaces that feel welcoming and harmonious.

#6 Harmonizing Colour with Culinary Experience

Colour plays a pivotal role in shaping the mood and ambience of a hospitality environment, especially in a restaurant setting where the focus is on enhancing the dining experience. Punit Jasuja emphasises the importance of selecting a colour palette that compliments the culinary creations and elevates the overall ambience without overshadowing the food. When choosing colours, he takes cues from the presentation of the dishes, ensuring that the palette harmonises with the aesthetic of the cuisine. Just as an artist carefully selects colours to enhance a painting, Jasuja meticulously considers how each colour will interact with the environment, from the table settings to the furniture.

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#7 Embrace Local Heritage

To infuse a sense of place and authenticity into hospitality design, Punit Jasuja suggests a multi-layered approach. Start by honouring local cuisine, blending traditional flavours with innovative twists. Incorporate elements of local craftsmanship, like the Sabyasachi for Nilaya fabrics, to pay homage to cultural heritage. Jasuja adds his unique interpretation, merging tradition with modernity for a dynamic experience. The goal is to create a space where guests can explore and engage with the rich tapestry of the region’s heritage through food, decor, and ambience.