Dp Cult

Jaipur Rugs

One of India’s largest manufacturers of hand-knotted rugs, Jaipur Rugs revolutionized the carpet industry with their pioneering business model of working directly with artisans. The company works with a network of 40,000 weavers in 6 states of India who are provided sustainable livelihoods and various opportunities for personal development. What was established in 1978 by Nand Kishore Chaudhary with two looms and nine artisans, has grown into a factory-less weaving empire which works harmoniously with a number of ethnically diverse communities spread across 600 villages in some of the most impoverished regions of India.

Reviving the dying art of carpet weaving and creating a sense of bonding and community is at the core of the company’s business philosophy. Jaipur Rugs has been working towards bridging the gap between the weaver at the grassroots and the urban consumers.

The collections of Jaipur Rugs are thoroughly diverse – ranging from modern to transitional, with different methods of hand-crafted production adopted. Each rug passes through 180 hands and goes through 18 finishing steps, ensuring the highest level of attention to detail. In a groundbreaking endeavor to uphold the art and skills which reflect India’s rich heritage, Jaipur Rugs’ ‘Artisan Originals’ initiative taps into the originality of rural craftspeople to nurture their creative potential.

 

Contact this Brand :

“The details are not the details. They make the design!”

- Charles and Eames

More brands you may like

Exclusive insights, industry deep dives, and expert opinions that deconstruct the Indian and International design world.

Bimonthly audio episodes that promote thoughtful and incisive conversations with leading industry experts.

img

An exclusive design-first careers platform for architect and interior design firms, luxury retail brands, art galleries, and ateliers.

Mar 01
DP Cult Jobs - Logo - Cocoon Fine Rugs Business Development Manager Cocoon Fine Rugs
Mar 01
DP Cult Jobs - Logo - Cocoon Fine Rugs Sales Representative Cocoon Fine Rugs
Feb 01
Interior Designer Hipcouch
Jan 19
DP Cult Jobs - Logo - Annkur Khosla Design Studio Senior Architect Annkur Khosla Design Studio
Jan 16
DP Cult Jobs - Logo - Avas Wellness Senior Interior Designer Avas Wellness
Dec 07
DP Cult Jobs - Logo - Abin Design Studio Senior Architect Abin Design Studio
Dec 07
DP Cult Jobs - Logo - Abin Design Studio Senior Interior Designer Abin Design Studio
Dec 01
DP Cult Jobs - Logo - Yellow Pig Design Fresher Architect / Interior Designer Yellow Pig Design
Nov 09
DP Cult Jobs - Logo - Orange Tree Business Development Executive Orange Tree Home
Nov 09
Junior Interior Designer Richa Bahl Design Studio
Nov 09
Manager IDA Sales / Business Development Jaipur Rugs